CUPERTINO, Calif. --- Apple has made some bold claims about the $250 AirPods Pro wireless headphones coming out on October 30.
In addition to being noise-canceling and water resistant, the headphones "allow you to hear the still, small voice that is mostly ignored by today's average listener," said Apple's advertising copy.
AirPods Pros are for the discerning earphone user that wants to filter out the noise and tune into real meaning, claimed the company.
"It's so easy to get distracted by today's media," said Apple. "We cut the clutter and allow you to listen to promptings most Samsung users miss."