La Sierra launches ‘We Have Hotter Students’ campaign

As time of publication, La Sierra students have vowed to stop at nothing to find these transfer students
At time of publication, La Sierra students have vowed to stop at nothing to find these transfer students
RIVERSIDE, Calif. — Shivering students, wrapped in layers of bulky winter clothing at Adventist colleges across the nation are being treated to what many consider to be infuriating La Sierra University advertising.

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The Southern Californian school’s ‘We Have Hotter Students” campaign took out full page advertising in the student newspapers of every other Adventist college.  The color ad features attractive, smiling students in summer wear strolling effortlessly down a sun-flooded sidewalk, seemingly without a care in the world.  Below the picture, each ad has been customized to list the host school’s blizzard-like winter weather next to a Riverside weather forecast featuring ‘winter’ temperatures firmly in the 70s.

Enrollment departments across Adventist America have lined up to condemn the advertising as opportunistic and insensitive. La Sierra’s recruiters, however, are showing absolutely no remorse.

“Listen, we’ve got it and you better believe we are going to flaunt it,” said Mark Garcia, a La Sierra Marketing spokesperson.  “As Adventists we are big on the importance of inner beauty but hey, it doesn’t have to stop there.  This is Southern California and we believe in looking our best!”

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“It’s what you would expect from celebrity-driven greater Los Angeles,” said Andrews University-based Graphic Design professor, Sandra Judd, adjusting her mittens. “Adventist college education is a super competitive landscape and schools will do whatever it takes to stand out. Clearly, La Sierra thinks that pretty people and sunshine are their edge.”


9 Comments

  1. Roger Mcpherson.

    As a Adventist Church member I think it is time for the board of La Sierra to reign in the Administration. La Sierra U is going the way of Southern California Conference and South Eastern California Conference. It is time for the General Conference to take exception of the situation in this region. I am ashamed by the moves made in this area of Adventism. We need a complete reorganization of the Administration in South and Southeastern California Conference.

  2. J Grenier

    When I was a student at La Sierra actions like this would have been seen as sexist. What happened La Sierra? Using sex to sell now!!! HypocritesI knew you always were. What would Dr. Madalyn Haldemann have thought of you?!

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