Taco Bell’s headquarters said that the rebranding was a “goodwill gesture” offered in recognition of “overwhelming support for our brand from members of the Seventh-day Adventist Church over several decades.”
The statement added that the chain felt particularly indebted to the church in Adventist college towns where “students often have sacrificed eating in their own college cafeterias to show their daily support for our restaurants.”
“I was delighted to hear the Taco Bell haystacks news,” said Irvine-based Adventist activist Chalupa Vegano. “The next step is to get rid of meat in Taco Bell menu items. I think we could make a solid case for Loma Linda/Worthington products as meat replacements.”
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