The new pie is custom-tailored to appeal to an Adventist customer base that has for decades felt vague twinges of guilt about turning a blind eye to the enormous fat and sugar contents of their beloved snack cakes while giving lip service to the church’s health message.
“We all know that putting carob in anything automatically qualifies it as a health food,” said Little Debbie spokesperson Bubba Tubbs. “With our new Carob Creme Pies we have merely switched our oatmeal flavoring for carob paste so that our customers can continue to enjoy our amazing pies free of any Adventist guilt.”
Tubbs said that not only did the Carob Creme Pies serve as a “virtual super food” but they also brought new life to an ingredient that suffers lackluster taste reviews: “One look into the tired eyes of your average carob consumer and you know they need change, pronto.”
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