The idea for the facial hair came from General Conference President Ted Wilson who met the Canadian leader as he was campaigning for reelection last year near Burman University.
According to Trudeau’s press secretary, Wilson told Trudeau that Adventist leaders had never had a better Annual Council than they did in 2018 when most of the male delegates grew beards to look like 19th century Adventist pioneers. Wilson said the beards, though notoriously itchy, allowed for great decision-making, a revived pioneer spirit and free entrance into a cosplay convention going on at the other end of town.
Trudeau is said to have been looking for a way to reinvent himself as a North American pioneer for his second term so decided to give a beard a try.
And he was particularly impressed with Wilson who was already in his second term and was contemplating a third.