KFC spokesperson Ataqueal Corazón said that the chain’s leadership had been on the hunt for the right vegetarian chicken substitute for years.
“It was not until we sampled FriChik that we found something veggie that was ‘finger-lickin’ good,'” said Corazón.
Corazón admitted that KFC executives had been worried that the switch from chicken to FriChik would be too big a step for its most loyal customers.
He said that focusing on similarities between FriChik and chicken sealed the deal.
“Luckily the highly processed nature of the beige FriChik meat analogue ensures that it is about as bad for you as our existing menu items,” said Corazón.
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