Tuesday, January 14, 2025

Luxury watch makers honor long-standing Adventist commitment to status symbols

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BASEL, Switzerland — Baselworld, the most prestigious trade show for the international watch and jewelry industry has invited an Adventist delegation to attend its March 2016 annual event in honor of the “significant and sustained business provided by Seventh-day Adventist church members over several decades.” While event leadership acknowledges that other jewelry makers (most notably those manufacturing ear pieces) are less impressed with business from Adventists, there was unanimous agreement that stratospheric Adventist enthusiasm for status symbol watches made up for any other purchasing shortcomings. “We haven’t quite figured out the underlying logic dictating luxury item purchases by Adventists but we are content with accepting that some things are best left as mysteries,” said a Baselworld press release.


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