Dro Ning, lead researcher from the Homiletics Department of the Andrews University Theological Seminary, said that no other words had the same abiliy to bring smiles and sweet relief to the faces of members.
No matter where in the world they are uttered, Ning claimed, the two words had been observed to have a near miraculous effect on Adventists. “The moment a preacher utters the words ‘in conclusion,’ hope shines brightly in the eyes of our brothers and sisters; they sit up and pay amazing attention,” said Ning.
He cautioned that preachers can entirely destroy their credibility as church leaders if they use the words “in conclusion” more than once in a sermon. “Using these words in vain is tantamount to sin in the eyes of your average Adventist.”